How Every Cup of COFFEE+ Helps Fight Cancer in Canada
For many Canadians, coffee is part of everyday life. It starts our mornings, brings people together and gives us a reason to pause during a busy day.
At Coffee+, that everyday ritual can also contribute to something greater.
A portion of every Coffee+ sale supports the Canadian Cancer Society, helping advance cancer research, provide support to people affected by cancer and advocate for better health policies across Canada.
When you choose Coffee+, you are not simply purchasing freshly roasted coffee. You are helping turn an everyday cup into a meaningful act of support.
Cancer Affects Families Across Canada
Cancer remains one of the most significant health challenges facing people in Canada.
- Approximately 254,100 people in Canada will be diagnosed with cancer in 2026
- An estimated 87,900 people will die from cancer in 2026
- Approximately 2 in 5 Canadians are expected to receive a cancer diagnosis during their lifetime
- Approximately 1 in 4 Canadians is expected to die from cancer
- Cancer was the leading cause of death in Canada in 2024, accounting for 26.2% of all deaths
Projections exclude non-melanoma skin cancers. Source: Canadian Cancer Society; Statistics Canada.
Behind every statistic is a person, a family, a friend and a community. This is why continued investment in cancer research, support services and advocacy matters.
How Coffee+ Supports the Fight Against Cancer
Coffee+ was created around a simple idea: something people already enjoy every day can help create positive change.
When you purchase coffee from Coffee+, a portion of the sale supports the Canadian Cancer Society. Those contributions become part of a larger national effort to improve the lives of people affected by cancer.
According to the Canadian Cancer Society, donations help support cancer research, information services, community programs and advocacy work across Canada.
Supporting Cancer Research
The Canadian Cancer Society is the country's largest national charitable funder of research into all types of cancer.
Its research investments support work related to:
- Cancer prevention
- Earlier detection
- Improved diagnosis
- New treatments
- Survivorship
- Quality of life
- Palliative and supportive care
- $50.8 million invested in cancer research and innovation
- 470 research projects supported
Source: Canadian Cancer Society 2024–2025 Impact Report.
Research can take years, but each discovery contributes to a better understanding of cancer and may help create new ways to prevent, detect or treat the disease.
Helping People Affected by Cancer
A cancer diagnosis can bring emotional, physical, practical and financial challenges.
The Canadian Cancer Society provides information, support and resources designed to help people manage life with cancer.
These services may help patients, survivors, caregivers and families:
- Access trusted cancer information
- Understand treatment and care options
- Connect with support services
- Find community resources
- Feel less alone during a difficult time
By supporting the Canadian Cancer Society, Coffee+ customers contribute to a broader network of care for people facing cancer across Canada.
Advocating for Better Cancer Policies
The Canadian Cancer Society also works with governments, healthcare leaders and community organizations to advocate for policies that can reduce cancer risk and improve cancer care.
Its advocacy work may include promoting:
- Better access to cancer screening
- Improved prevention programs
- More equitable access to treatment
- Financial support for patients and caregivers
- Stronger tobacco and vaping regulations
- Healthier public policies
Advocacy is an important part of creating long-term improvements for people affected by cancer.
Small Purchases Can Create Collective Impact
One bag of coffee may feel like a small purchase.
However, when many people make the same purposeful choice, individual purchases can contribute to meaningful collective impact.
That is the idea behind Coffee+.
You choose coffee for your home, workplace, event or next gathering. A portion of that purchase supports an organization working to fund research, provide support and advocate for Canadians affected by cancer.
Your daily coffee becomes part of a wider community of people choosing to give back through something they already enjoy.
Freshly Roasted Coffee With a Canadian Purpose
Coffee+ offers premium Ethiopian coffee that is roasted in small batches in British Columbia and shipped to coffee lovers across Canada.
Small-batch roasting allows greater attention to the roasting process and helps preserve the aromas and flavour characteristics that make Ethiopian coffee distinctive.
Depending on the origin and roast profile, Ethiopian coffee may offer notes of:
- Floral jasmine
- Citrus
- Berries
- Stone fruit
- Chocolate
- Honey
With Coffee+, customers can enjoy freshly roasted coffee while supporting a Canadian cause that touches families in every province and territory.
Coffee That Brings People Together
Coffee has always had the power to create connection.
It is shared during family visits, workplace conversations, quiet mornings and meaningful celebrations. It gives people a reason to sit together, listen and reconnect.
Coffee+ builds on that sense of connection by linking each purchase to a broader purpose.
Every cup can represent:
- Support for people facing cancer
- Hope for families and caregivers
- Investment in cancer research
- Advocacy for better prevention and care
- A community choosing to make a difference
A Meaningful Choice for Your Home or Workplace
Supporting the fight against cancer does not always require a major event or a large one-time donation.
It can begin with a simple purchasing decision.
Choosing Coffee+ for your home allows your regular coffee routine to support the Canadian Cancer Society.
Serving Coffee+ in a workplace, community organization or event can extend that impact while introducing more people to coffee with a purpose.
Coffee+ may also be a meaningful option for:
- Corporate gifts
- Employee appreciation packages
- Client gifts
- Community events
- Fundraising gatherings
- Holiday gift boxes
- Coffee subscriptions
- Workplace coffee programs
Each purchase helps connect quality Canadian-roasted coffee with a mission that matters.
Every Cup Represents Hope
Cancer affects millions of people directly and indirectly. It affects patients, survivors, caregivers, colleagues, friends and families.
No single cup of coffee can solve a challenge this large.
However, each purchase can become part of a collective effort to support research, compassionate services and positive change.
When you choose Coffee+, you are choosing freshly roasted Ethiopian coffee with a meaningful Canadian purpose. You are choosing a Canadian coffee company committed to giving back.
Most importantly, you are helping turn an everyday moment into an opportunity to support Canadians affected by cancer.
Brew Something Meaningful
Your daily coffee can do more than help you begin the day.
- It can help support research.
- It can help provide trusted information and connection.
- It can help advocate for better cancer prevention and care.
- It can help bring hope to people and families across Canada.
Choose Coffee+ and make every cup count.
Freshly roasted in British Columbia. Enjoyed across Canada. Giving back with every purchase.
Frequently Asked Questions
Does Coffee+ support the Canadian Cancer Society?
Yes. A portion of every Coffee+ sale supports the Canadian Cancer Society and its work in cancer research, support services and advocacy.
How does the Canadian Cancer Society use donations?
The Canadian Cancer Society states that donations help fund cancer research, provide information and support to people affected by cancer and advocate for healthier public policies.
How many Canadians are diagnosed with cancer each year?
The Canadian Cancer Society estimates that approximately 254,100 people in Canada will be diagnosed with cancer in 2026. This estimate excludes non-melanoma skin cancers.
Is cancer a leading cause of death in Canada?
Yes. Statistics Canada reported that cancer remained the leading cause of death in Canada in 2024, accounting for 26.2% of all deaths.
Where is Coffee+ coffee roasted?
Coffee+ coffee is roasted in small batches in British Columbia and shipped to coffee lovers across Canada.
What type of coffee does Coffee+ offer?
Coffee+ offers premium Ethiopian coffee known for its aromatic, floral, fruity and complex flavour characteristics.
Can Coffee+ be purchased as a gift?
Yes. Coffee+ coffee can be purchased for personal gifts, corporate gifting, employee appreciation, community events and other occasions where customers want to combine quality coffee with a meaningful purpose.
Coffee+ is a brand of Giving Coffee Bean Inc., Vancouver, British Columbia.